Maxibit South Africa Dominates Marketing Show
Africa's premier annual marketing showcase, Markex, was
recently held in Johannesburg, South Africa. This year's
show was attended by nearly 10,000 influential business
decision makers from throughout the continent.
Maxibit South Africa used the show to launch several
new and innovative products and services as well as to
re-enforce its brand postition as the fastest growing
portable solution brand on the continent.
Occupying 120 sqm of prime position, Maxibit South Africa
literally towered over its nearest competitors. Large
monochromatic aluminium structures were used for presence
and the entire stand was branded with Maxibit's world-wide
theme of "Explore Environments Through Imagery".
A first for South Africa, Maxibit decided to put its
money where its mouth is and incorporated an activity
stage, the "Exploratorium". Over the 3 days
duration of the exhibition, Creative Director Andrew Ross
and a host of famous South African Television Personalities
entertained the show visitor with humorous and informative
product demonstrations of the different Maxibit Products.
These included "Pop-Up Olympics" where visitors
were encouraged to participate in the record times set
for placing all 6 panels on 4x3 Network ( all perfectly
aligned... Andrew still holds the record at 51 seconds)
and "Roll-Up Wars" in which visitors had to
guess the amount of time would take to erect a 118cm Zap
with all accessories including a light.
Maxibit South Africa's goals of establishing new client
contacts as well as informing existing clients of new
products and services (such as on-line real time portable
stock management) was well received and the organisers
agreed as the Silver Award for the Best Large Stand was
awarded to the Maxibit South Africa Team.
Dianne Muller, Managing Director of Maxibit South Africa
concludes, "Three years ago, Maxibit was unheard
of on the African continent, today opposition companies
with track records three times longer than ours are still
stuck in the past, wondering what has changed and why
they are losing market share.
We will continue in our quest to become one of Africa's
leading portable solutions suppliers and will constantly
strive to deliver excellent value to the growing number
of Southern African companies joining the Maxibit family."
As for Marketing exhibition 2004? Maxibit South Africa
has already booked its space...and yes...it is going to
be even bigger !
Andrew Ross, June 24, 2003